FoxP2 sent through this little gem along with a great campaign. A stunt to launch a new life investment company called Frank. Frank's approach is well...Frank- you die, we pay. Simple. Great. Check out the Youtube links for the rest of the campaign, some quality stuff. Would have been cooler if he didn't have the saftey harness though.
Cape Town, 9 November, 2010 – Direct life investment company Frank.net launches today, backed by a multi million rand ad campaign, with a straight talking, ‘you die we pay’ approach, which is set to change the way people think about buying life insurance, investments and health insurance.
True to the brand, FRANK launched with a launch event and daredevil stunt in Cape Town today at the forecourt of the newly refurbished Cape Town Station, featuring an aerial skywalker who walked a tightrope between two cranes 60 metres high, in 35km winds and pouring rain, adding to the drama of the stunt, while a helicopter flew overhead with a banner saying “If he dies, we pay.” The stunt, which was conceptualised by FOXP2 and implemented by the company’s PR agency Tin Can, is aimed at creating viral talkability and adding momentum to the overall advertising campaign.
