Some 2's are bad. Cadyshack 2 was bad, Speed 2 was bad, Basic Instinct 2 was bad, Batman & Robin should just never have been made and The Matrix, well we just don't want to talk about it. But then there were a few good 2's too (see what we did there?), Terminator 2 was good, Die Hard 2 was good, Predator 2 was great and the Dark Knight was just frikkin awesome. So we'd like to think Audrey 2, Issue 2 belongs with the latter. But you be the judge.
This issue features the likes of Ian Jepson, Clare Foxcroft Williams, Sean Meterlerkamp and Fly School Design. Plus we even got a few creative writing pieces, and if you dig them they'll become a feature in future issues.
After months of justifying the great importance of doodles and social drinks after work, we've finally set aside our chronic procrastination and got our website done. Yip, a dinkum website with a home page, links and everything. So check it out at: www.audrey2.co.za. A special thanks goes out to Tank, you guys have taken the "pain" out of "pain in the ass"...which leaves you with "in the ass?", ok never mind- Tank is really cool and easy to use, check them out: www.withtank.com.
Don't know how i missed this. In truestyle, Dr Benway and Ronnie Belcher have produced this slick short featuring some awesome animation. And word on the street is they're busy crafting another little brainchild, no doubt a twisted-undead-blood-feeding one.
Now this is fucking awesome! Tired of that old mole skin? Every pasty-faced-emo-fringed-electro-pop-"retro"-shirt wearing designer in the studio got one? Then you need one of these: A Rebound Book. Select from a range of vintage and classic book covers, or supply your own, and these guys will bind a blank book within it. Cool hey? Definitely on our list of "must have".
Ok, before we get inundated with a tide of venomous mail spitting and frothing with obscenities, we don't for one moment condone or find the act of violence against women funny, but we couldn't help but piss our selves laughing when we checked this comment on ads of the world.
Well by now, if you haven't heard or seen the short-list for Cannes 2009 you're either bound, gaged and hooked-up to a G3 in some remote studio against your will, where your air-intake is careful regulated by the amount of brochures you produce per minute, or you just couldn't be bothered. Either way you can check them here: Direct, Promo, PR, Press, Media, Outdoor and Radio (Digital category is yet to be announced.) There will always be the odd chestnut that leaves you thinking: "How the fuck did that get in there? But all in all the guys have done SA proud, producing some truly outstanding work. Here are a few entries: Euro RSCG-Vanish, Saatchi & Saatchi CPT- Osram, Barbershop Campaign-TBWA, Ogilvy JHB- Nike Woman, Ogilvy JHB- GreenPeace
I was killing some time on 10 and 5 when i came across the new Vodacom ad: "Single Ladies". Since the death of Mo, FCB have used the opportunity to fill the creative void with some pretty awesome ads. "The Dictator", which led to weeks of "we been having it" being the choice phrase of every water cooler joke at the office, "Summer love" was an instant SA favorite, not overly creative but hey it was fun and it said what it needed to. Now a while back there was the infamous OK-Go rip-off, well not so much a rip-off as an out right purchase of the video rights and then slapping an MTN logo at the end, which received mixed reviews. People who knew of the already existing video (as in the target market) shouted foul, while those that were non the wiser loved it, saying things like: "Those crazy ad-guys, what will they think of next?".
So you'll understand why i was just mildly confused when seeing the "Single Ladies" ad. From the very first camp-like dance move my jaw dropped and i said to a colleague "...but that's a rip-off of that gay dancing dude we checked the other day", shortly followed by him saying- "yeah ...as well as that other gay guy dancing in-front of the hedges clip." I got home that evening to be met by my wife (beautiful) laughing hysterically at, you guessed it- the "Single Ladies" ad. Now don't get me wrong, the ad is funny. Actually it's fucking funny. It just somehow doesn't seem right, like we've been duped, taken for a bit of a ride? Let me put it like this: Ask yourself this, hypothetically, you've made an ad "inspired" by a funny you-tube clip, and it turned out great. One day your sitting with a few friends having a drink and you're introduced to your mates new girlfriend as the guy who did "that ad". She smile and says, "No way! I love that ad!, how did you come up with something like that?". Now do you respond by saying, "Thanks, it's what i do." or "Thanks, actually it wasn't my idea-we just repackaged something we saw on the net and made it look really cool".
