Operation Smile, The Brandan documentary

We had this sent in by the guys over Saatchi & Saatchi Cape town. It documents the story of four year old, Brandan Aries who was born with a cleft lip, and how, with the help of Operation smile, he was able to not only reclaim his childhood but his dignity. Another nail in the coffin of the stigma- that advertising agencies strive to mould a capitalistic world of botox lips and bad shoes. Saatchi & Saatchi has become an industry leader in proving just this, see more of their work here.

Saatchi Cape Town Documents the Chronicles of how 90 Minutes Can Change a Child’s Life


Cape Town, 6th December 2010 – 200,000 children worldwide are born with facial deformities like cleft palates and lips. Saatchi & Saatchi Cape Town has documented the story of just one of these children and how 90 minutes changed their life forever.

Putting back the pieces.

A nice piece of Pro-Bono work by Volcano advertising, for National Children and Violence Trust (NCVT), has achieved a finalist in this years Vuka! awards.

As part of its on-going and successful social economic development programme, Volcano conceptualised a TV commercial for its pro bono client, the National Children and Violence Trust (NCVT). The commercial was produced to coincide with the national 16 Days of Activism for No Violence against Women and Children which commences on 16 November.

Stunt launches "Frank"

FoxP2 sent through this little gem along with a great campaign. A stunt to launch a new life investment company called Frank. Frank's approach is well...Frank- you die, we pay. Simple. Great. Check out the Youtube links for the rest of the campaign, some quality stuff. Would have been cooler if he didn't have the saftey harness though.

http://www.youtube.com/watch?v=tqrlV_ZQQ8c

http://www.youtube.com/watch?v=lQTHp0v6KmE

http://www.youtube.com/watch?v=SNAp4AcUJXM

http://www.youtube.com/watch?v=VJLUova3ty4

Cape Town, 9 November, 2010 – Direct life investment company Frank.net launches today, backed by a multi million rand ad campaign, with a straight talking, ‘you die we pay’ approach, which is set to change the way people think about buying life insurance, investments and health insurance.

True to the brand, FRANK launched with a launch event and daredevil stunt in Cape Town today at the forecourt of the newly refurbished Cape Town Station, featuring an aerial skywalker who walked a tightrope between two cranes 60 metres high, in 35km winds and pouring rain, adding to the drama of the stunt, while a helicopter flew overhead with a banner saying “If he dies, we pay.” The stunt, which was conceptualised by FOXP2 and implemented by the company’s PR agency Tin Can, is aimed at creating viral talkability and adding momentum to the overall advertising campaign.

Audrey 2: Issue 05

Its Friday + a couple of days!!! Okay we know its wednesday, which means we're officially late but instead of listing a heap of excuses (however valid they may be) we're gonna ensure you that this issue will make up for our tardiness. This issue sports the awesome skills of Skrbl, Ashliegh Tasker, Pieter Vosloo, Ronnie Belcher, Elbows off the table, Michelle Hattingh and a crap load more.

Plus in this issue we've got Richard Mulholland and Theory One as our guest judges, who have diligently poured over the submitted work and scored a 1st, 2nd & 3rd place - who will all receive "the respect of ten's of people and one of our crap t-shirt." Submit your work for the next issue to: submissions@audrey2.co.za

Check the issue here or download the issue: http://www.box.net/shared/8qu37qnq8e

Call For Entries Poster

Once again submissions for Audrey2 are open, and the poster is available for download here. Submit your design, advertising, photography, writing, illustration & other creative work to: submissions@audrey2.co.za

Deadline: 17 September 2010. Visit www.audrey2.co.za for more info.

Website Upgrade

We've just upgraded and restyled our website, www.audrey2.co.za. Along with the bimonthly mag (which promises to be allot more punctual from now on), we have set a weekly "Creative Arousal" award which will be awarded to creative work, from SA, that breaks the norm and ignites inspiration. You know, those pieces of work that make make you say- "Shit i wish i had done that". Each Issue of Audrey 2 will now also feature a few guest judges who will select an "Winner" from all the submissions from that issue. Along with the holding the prestigious and awkwardly sounding title of "Issue winner", the winner will receive an "authentic and underwhelming-Audrey 2 T-shirt."

Audrey 2: Issue 04

This issue features the talents of Alistair Palmer, Jedd Luke McNeilage, Ogilvy, FoxP2, Ronnie Belcher, Marko Petrik, Ronnie Belcher plus an Interview with "Tale of the Son" done by Paper Cut Studio.
Download the issue in High res or Low res.

Free poster for download

Submissions for Audrey 2: Issue 04 are now open. We've decided to offer our submissions poster, at a high resolution, as a free download. You get some cool art for your agency/office wall while helping us spread the word. Download your free poster in three easy steps:

1. Go here: http://www.box.net/shared/1apzy7gvml and download the artwork.
2. Email boss some random pornography, or similarly distracting content while you print the poster to the colour printer.
3. Give boss knowing smile as you pass his/her office, retrieve the poster from the printer and stick up in office, passage way, notice board etc...

Simple right? Submit your design, advertising, photography, writing, illustration & other creative work to: submissions@audrey2.co.za.
Deadline: 26 March 2010. Visit www.audrey2.co.za for more info.