Tuesday, November 16, 2010

Putting back the pieces.

A nice piece of Pro-Bono work by Volcano advertising, for National Children and Violence Trust (NCVT), has achieved a finalist in this years Vuka! awards.

As part of its on-going and successful social economic development programme, Volcano conceptualised a TV commercial for its pro bono client, the National Children and Violence Trust (NCVT). The commercial was produced to coincide with the national 16 Days of Activism for No Violence against Women and Children which commences on 16 November.

Thursday, November 11, 2010

Stunt launches "Frank"

FoxP2 sent through this little gem along with a great campaign. A stunt to launch a new life investment company called Frank. Frank's approach is well...Frank- you die, we pay. Simple. Great. Check out the Youtube links for the rest of the campaign, some quality stuff. Would have been cooler if he didn't have the saftey harness though.

Cape Town, 9 November, 2010 – Direct life investment company Frank.net launches today, backed by a multi million rand ad campaign, with a straight talking, ‘you die we pay’ approach, which is set to change the way people think about buying life insurance, investments and health insurance.

True to the brand, FRANK launched with a launch event and daredevil stunt in Cape Town today at the forecourt of the newly refurbished Cape Town Station, featuring an aerial skywalker who walked a tightrope between two cranes 60 metres high, in 35km winds and pouring rain, adding to the drama of the stunt, while a helicopter flew overhead with a banner saying “If he dies, we pay.” The stunt, which was conceptualised by FOXP2 and implemented by the company’s PR agency Tin Can, is aimed at creating viral talkability and adding momentum to the overall advertising campaign.