Tuesday, December 7, 2010

Operation Smile, The Brandan documentary

We had this sent in by the guys over Saatchi & Saatchi Cape town. It documents the story of four year old, Brandan Aries who was born with a cleft lip, and how, with the help of Operation smile, he was able to not only reclaim his childhood but his dignity. Another nail in the coffin of the stigma- that advertising agencies strive to mould a capitalistic world of botox lips and bad shoes. Saatchi & Saatchi has become an industry leader in proving just this, see more of their work here.

Saatchi Cape Town Documents the Chronicles of how 90 Minutes Can Change a Child’s Life

Cape Town, 6th December 2010 – 200,000 children worldwide are born with facial deformities like cleft palates and lips. Saatchi & Saatchi Cape Town has documented the story of just one of these children and how 90 minutes changed their life forever.