Audrey 2: Issue 03

Audrey 2: Issue 03. This issue features the likes of: Missing Link, Dylan Wyndham Jones, David Nel, Penquin, Marc Shoul, Melissa Delport, Lowe Bull and a hell’eva lot more. In this issue’s “Holy crap we’re not alone” section, we interview the SA suicide girls, plus we’ve included a whole new Events feature. It’s one seriously packed issue.

Download it here

Garmin Migration

After recently being awarded the Garmin account, Volcano have proceeded to produce a series of spectacular adverts. Here is the first in the series, titled "Migration". It tells the story of a herds epic journey across the African plains, through the eyes of a wildebeest. The ad is both brilliantly crafted and art directed, leaving the viewer, at more than one point, wondering- "How the hell did they get that?"

Credits: Art Director: Francois Boshoff | Copywriter: Tasha Hodgson | Account Manager: Jenna Coxell | Executive Producer: Nicci Cox | Director: Slim | Producer: Rozanne Rocha-Gray | DOP: Werner Maritz | Post Supervisor: Darrin Hofmeyer | Offline Editor: Saki Berg

Bare Your Bones

Vincent Van Gogh died an unknown. That sweet scent of success eluded him. Not a single panty was thrown his way and not once did he snort cocaine off a groupies’ breast . He never even threw a TV out of a hotel window. Now tell us honestly, would you want to be a Van Gogh ? What's that you say? Yeah sure he’s famous now. His work is displayed in some of the most famous galleries around the world. He is envied by masters around the globe and across generations. His name will live on forever... Ok bad example ...but even with the whole cutting-your-own-ear-off-thing? Yeah okay so would we, but as a general rule of thumb it’s not such a great idea to die an unknown. So bare your bones in the 3rd issue of Audrey 2. Submit work to submissions.audrey2@yahoo.com

EMMA-Õ

Local horror buffs Ronnie Belcher & Dr Benway have been at it again. Inspired by traditional Asian-horror, EMMA-Õ is classic ghost tale revolving around an enraged ghost hellbent on revenge. If the trailer is anything to go by EMMA-Õ is set to be pleasantly unnerving.

Nothing lucky about it.

Lifting a well deserved gold in the recent Loerie Awards, Lucky has proved to be another Volkswagen Classic. Resisting the temptation to spell out: "A cheetah runs again", or "as fast as a cheetah", Ogilvy deliver a brilliantly simple ad. One that can be loved by the public and ad-folk alike.

Open publication - Free publishing - More south africa

Issue 02 cover credits- Design: Audrey 2 | Photography: Dr Benway | Model: Sashi

Some 2's are bad. Cadyshack 2 was bad, Speed 2 was bad, Basic Instinct 2 was bad, Batman & Robin should just never have been made and The Matrix, well we just don't want to talk about it. But then there were a few good 2's too (see what we did there?), Terminator 2 was good, Die Hard 2 was good, Predator 2 was great and the Dark Knight was just frikkin awesome. So we'd like to think Audrey 2, Issue 2 belongs with the latter. But you be the judge.

This issue features the likes of Ian Jepson, Clare Foxcroft Williams, Sean Meterlerkamp and Fly School Design. Plus we even got a few creative writing pieces, and if you dig them they'll become a feature in future issues. 

So check it out online here or download it here. For submissions to Issue 3, hey LOTR Return of the King was good wasn't it?, submit your stuff to submissions.audrey2@yahoo.com or visit www.audrey2.co.za for more info.

We got a home!

After months of justifying the great importance of doodles and social drinks after work, we've finally set aside our chronic procrastination and got our website done. Yip, a dinkum website with a home page, links and everything. So check it out at: www.audrey2.co.za. A special thanks goes out to Tank, you guys have taken the "pain" out of "pain in the ass"...which leaves you with "in the ass?", ok never mind- Tank is really cool and easy to use, check them out: www.withtank.com.

Here Kitty Kitty

Don't know how i missed this. In truestyle, Dr Benway and Ronnie Belcher have produced this slick short featuring some awesome animation. And word on the street is they're busy crafting another little brainchild, no doubt a twisted-undead-blood-feeding one.

A little bit of awesomeness

Now this is fucking awesome! Tired of that old mole skin? Every pasty-faced-emo-fringed-electro-pop-"retro"-shirt wearing designer in the studio got one? Then you need one of these: A Rebound Book. Select from a range of vintage and classic book covers, or supply your own, and these guys will bind a blank book within it. Cool hey? Definitely on our list of "must have".

Creative loop holes

Ok, before we get inundated with a tide of venomous mail spitting and frothing with obscenities, we don't for one moment condone or find the act of violence against women funny, but we couldn't help but piss our selves laughing when we checked this comment on ads of the world.

Cannes Shortlist Announced!

Well by now, if you haven't heard or seen the short-list for Cannes 2009 you're either bound, gaged and hooked-up to a G3 in some remote studio against your will, where your air-intake is careful regulated by the amount of brochures you produce per minute, or you just couldn't be bothered. Either way you can check them here: Direct, Promo, PR, Press, Media, Outdoor and Radio (Digital category is yet to be announced.) There will always be the odd chestnut that leaves you thinking: "How the fuck did that get in there? But all in all the guys have done SA proud, producing some truly outstanding work. Here are a few entries: Euro RSCG-Vanish, Saatchi & Saatchi CPT- Osram, Barbershop Campaign-TBWA, Ogilvy JHB- Nike Woman, Ogilvy JHB- GreenPeace

Plagiarism or just creative license?

I was killing some time on 10 and 5 when i came across the new Vodacom ad: "Single Ladies". Since the death of Mo, FCB have used the opportunity to fill the creative void with some pretty awesome ads. "The Dictator", which led to weeks of "we been having it" being the choice phrase of every water cooler joke at the office, "Summer love" was an instant SA favorite, not overly creative but hey it was fun and it said what it needed to. Now a while back there was the infamous OK-Go rip-off, well not so much a rip-off as an out right purchase of the video rights and then slapping an MTN logo at the end, which received mixed reviews. People who knew of the already existing video (as in the target market) shouted foul, while those that were non the wiser loved it, saying things like: "Those crazy ad-guys, what will they think of next?".

So you'll understand why i was just mildly confused when seeing the "Single Ladies" ad. From the very first camp-like dance move my jaw dropped and i said to a colleague "...but that's a rip-off of that gay dancing dude we checked the other day", shortly followed by him saying- "yeah ...as well as that other gay guy dancing in-front of the hedges clip." I got home that evening to be met by my wife (beautiful) laughing hysterically at, you guessed it- the "Single Ladies" ad. Now don't get me wrong, the ad is funny. Actually it's fucking funny. It just somehow doesn't seem right, like we've been duped, taken for a bit of a ride? Let me put it like this: Ask yourself this, hypothetically, you've made an ad "inspired" by a funny you-tube clip, and it turned out great. One day your sitting with a few friends having a drink and you're introduced to your mates new girlfriend as the guy who did "that ad". She smile and says, "No way! I love that ad!, how did you come up with something like that?". Now do you respond by saying, "Thanks, it's what i do." or "Thanks, actually it wasn't my idea-we just repackaged something we saw on the net and made it look really cool".

Just a little nudge. Reminder. Heads -Up.

The 30th of June is known the world-over for being a day that not only marks such historical events as: Independence day in the Congo, Yngwie Malmsteen's birthday and the launch of "One Night in Paris", but also the deadline for submissions to Audrey 2, Issue 2. So this year on the 30th of June, along with the celebratory firing of our A.K's in the air as a show of empathy for our African brethren in the north, pining longingly over our classic rock l.p's and bitty Internet clips, we'll also be feverishly, and with more drama than the comrades cut-off, be watching as the last few submissions trickle into our inbox.

So get moving and submit your thing to: submissions.audrey2@yahoo.com and check here for more info.

Cheers
The Guys at Audrey 2

FAQ's and WTF's

WTF?

Audrey 2 is a free, non-profit, bimonthly digital magazine. A South African Creative Collective.

OMG!

Oh yes.


Ok so WTF?

Its a showcase of the current coolness of the SA creative industry, covering everything from Advertising, Design, Copy-writing, Illustration, Photography, you get the point.


So can anyone send stuff?

Yes, as long as its cool.


Can we send porn?

Yes, as long as its cool porn.

Can we receive porn?

No.


Does the work have to have been published?

No this isn't Cannes.


Will we be famous?

Yeah sure, why not.


Can we win cool shit?

Yes, if our bimonthly celebrity judge likes your thing the best.

Do we have to be from SA?

Yes.

What if we've relocated?

Then no.

Really?

Yes, otherwise the mag description would have to read-"A Sort-Of-But-Not-Quite-South African Creative Collective", doesn't have the same ring to it hey?

So how do we submit our work?

Submit your thing to Submissions.Audrey2@yahoo.com


How many pieces must we send?

As much as you want, but more is usually best as all work goes through a selection process. Ok, thats it- no more question.

But there's so much more i want to know...

No, thats it.

Like what do you guys do for fun?

No.


Do you like Pina Coladas?

No.


Getting caught in the rain?

No.


Making love at midnight?

No.


Check the blog for more info and updates.

Submissions for "Audrey2: Issue 2" now open!

With over 50 billion hits, a spot on the David Letterman show and an endorsement from the Pope- Issue one was a rocking success. You may have missed the opportunity to have your work featured in our inaugural issue, but there's no need to stress becasue as wih elections, death and tattoos there's always a second chance. Audrey 2: Issue 2 will be launched on the 15th of July 2009 and you guessed it submissions are now open.

Submissions close on the 30 June 2009.

Submit your work to submissions.audrey2@yahoo.com and please supply necessary credits.

Some more shamless self promotion.

We decided to take a lead from our friend st(E)ak and harness the power of this intranet thingy. So now not only can you download our first issue from here, and peruse at your leisure, but now you can take it in like the cool kids do. Check it out online through "Issuu" at: http://issuu.com/audrey2.

Creative Circle April results

Hey guys, check below for the Ad of the Month results (creative circle), for April. Some really awesome stuff and some not so awesome stuff. If these entries are anything to judge by, Loeries is gonna be one tight competition.

Newspaper
1.Unilever SA/Sunlight Anti-Bacterial Dishwashing Liquid “Plate/Chopsticks/Lunch Box” – Lowe Bull Jhb
1. Volkswagen/Driving Academy – Hazards become Obvious “Clown/Tree/Horse” - Ogilvy CT
2. E Snell/Gringo’s Tequila “El Matador Peligroso/Jesus/La Azteca de Miel” - Volcano

Magazine
1. Clorox/Glad Wrap “Pineapple/Avocado Pear/Watermelon”
– DDB SA
1. 8Ink Media/National Geographic Kids Mag – Mars is no Fun “Meteor/Bubbles/ Pathfinder” – FoxP2
2. Reckitt Benckiser/Mr Min “Pinocchio” – Euro RSCG

Outdoor
1. Makita/Drills “20 562 Holes/20 081 Holes” – Saatchi & Saatchi Jhb
2. Cadbury/Clorets – Scratch & Sniff “Cheese/Garlic/Fish” – Ogilvy CT
3. Isca Taps “Where Hands are Washed” – FoxP2

TV/Cinema
1. Chicken Licken/Soul Fire “Snowman” – Net#Work BBDO Jhb
2. MTN/Fifa World Cup 2010 “Lift” – DDB SA
3. Exclusive Books/Fanatics Club “Charades” – Ogilvy Jhb

Radio
1. I&J Omega 3 Fish Fingers “URL” – Net#Work BBDO CT
2. Constantia Insurance “Antique/Surname” – Draftfcb Jhb
3. CNA/Books/DVD’s/Musica “The Queen does the Queen/Gollum on Wildlife/ Stephen Hawking does Romance” – The Jupiter Drawing Room (South Africa)

Heeeeeere's Johnny!

Well, we're gonna keep this post short and sweet. Our slippery little embryo has finally fully developed into a dinkum inaugural issue. Available for download here. There's been a few growing pains and no-doubt there'll be many more. Hope you all enjoy it, check back here for updates other cool stuff. Any feed back or submissions to be sent to: submissons.audrey2@yahoo.com, complaints to be sent to fuckoffandgetasenseofhumour@webvacuum.com.

Cheers
The guys at Audrey 2

Politics Comes Out

There's an awkward condition that seems to prevail in the south African public when it comes to politics. We'll openly denounce the idiotic antics of Malema or tirelessly shake our heads and sigh: "How the hell did that happen?" when staring up at a pudding faced Zuma on a ANC election poster, but the issue of "outing" our support for a particular party seems to be sticky with taboo.

How often have you been huddled around a man-braai, where a sufficient amount of beer has been consumed to allow for the sampling of such sacred territories as religion and politics ( we have established that there is a four-beer prerequisite for introducing these topics into conversation), when the track of conversation is slowly switched over -and usually begins along the lines of, "you know this country is fucked up when...(insert clichéd statement on crime/corruption etc..)" and suddenly theres an enthusiastic jostle to share their anecdotal view or opinion, all the while vehemently ignoring the enormous white elephant thats just squeezed, with the finesse of Rosie o'Donnel on the London underground, between the tong master and token girlfriend. Come hell or high water, everyone skillfully skirts the issue of who he/she actually supports.

"Rock The Vote" is a DA rally concert featuring the awesome talents of: Van coke kartel, Jackal+Wolf and Zinkplaat and sports some pretty cool artwork, skilfully constructed by our friend Rouleaux. While "Rock The Vote" may not reach dizzy heights of the Obama concerts, it is a definite step in the right direction. Initiatives like this may one day bring polite political silence to an end. South African politics can finally come out of the closet.

Folks, we got some ad-space

We finally pulled our fingers out of our asses and got ourselves an ad. Thanks to the awesome guys at Pangram who provided us with the ad-space, check them and their mag out at: http://pangram101.blogspot.com. Just a quick update on the inaugural issue: We got loads of awesome work, thanks to everyone for submitting their stuff. Looks like we'll be ready to launch mid March. Keep an eye on this page for updates.

Deadline for inaugural Feb/March Issue

Deadline for submissions for the inaugural Feb/March issue is the 23 February 2009. So get cracking and submit your thing to Submissions.Audrey2@yahoo.com

Awesomeness and radness.
The guys at Audrey 2.

Credit information for submissions

Hey guys Below is the credit information required for submissions to Audrey 2. Fill in where applicable, fields marked with * are compulsory and we will hunt you down if you don't, oh yes we can do that. We have the technology.

Cheers
The guys at Audrey 2

Brand:
*Title(s):
Headline and copy text (in English):
*Agency/Creator (Name, City):
Agency/Creator website: http://
Creative Director:
Art Director:
Designer:
Copywriter:
Illustrator:
Photographer:
Other additional credits:
* Although previous publication of work is not compulsory please supply publication date if applicable, otherwise supply date of completion (Month, Year):
Short rationale (optional):

Hello

We are happy to announce the launch of Audrey 2 - a bi-monthly digital showcase of the South African creative industry. Please send us something to put in it. We don't care what it is. As long as you think it should be in our magazine. If you do it, and our bimonthly celebrity judge likes your thing the best, you will win a cool prize*. If you don't do it, you can fuck off and die you selfish piece of shit.

Submit your thing to Submissions.Audrey2@yahoo.com

Awesomeness and radness.
The guys at Audrey 2.

Submission requirements: File size to be no larger than 5mb. Please send the whole campaign in one email if possible.

Legal shpiel: Publication is digital in nature (thats viral for the cool kids out there), so make sure you got the go-ahead from client or relevant suites. Actually we don't really care, were just trying to cover our arses and fine print at the bottom of a newsletter makes it look all official and stuff.

* "cool prize" is subjective and in reality may be rather shit.